Motortech in Madrid – 2025

We had an amazing time attending Motortec – Feria de la Automoción y la Posventa 2025 in Madrid, one of Europe’s most influential trade fairs for the automotive aftermarket and service industry. This year’s event brought together industry professionals, innovators, and technology providers from across Europe, showcasing the very latest in aftermarket services, vehicle technologies, and digital solutions.

Representing CARUSO at the event were our Managing Director, Marina Ribke, and our Partner Manager, Tina Rauschenbach. Together, they delivered key insights on how connected car data is not just a trend, but a transformational force reshaping the independent automotive aftermarket (IAM).

🌐 Connected Car Data: The Key to a Software-Defined Aftermarket

During their presentations and meetings, Marina and Tina highlighted how access to connected vehicle data is enabling smarter, more predictive, and more personalized services in the aftermarket space. From remote diagnostics and predictive maintenance to fleet optimization and service automation, connected data is turning ordinary vehicles into intelligent, data-generating platforms.

💡 “The future of the automotive aftermarket is software-defined. Data is the engine driving new services, new revenue streams, and better customer experiences.” – Marina Ribke

At CARUSO, we make this future possible by providing standardized access to connected car data across over 30 vehicle brands in Europe. Through a single API, aftermarket players can access more than 300 harmonized data items—helping them stay competitive in a rapidly evolving landscape.

🤝 Strong Collaborations Fuel Innovation

We’d like to express our sincere thanks to some amazing partners and collaborators who made our presence at Motortec 2025 so impactful:

• Benoit Dessart – Thank you for the invitation and for supporting innovation in the connected vehicle ecosystem.

• Daniel Pfeiffer – We appreciate your support during our field test activities, helping bring real-world use cases to life.

• Irina Peregud and the Vandy team – A special thank you for the inspiring collaboration and for demonstrating how connected data can drive real fleet performance improvements.

🚛 Meet Vandy: Smarter Fleet Management, Powered by CARUSO

One of the highlights of our Motortec participation was showcasing Vandy, a modern, cloud-based fleet management solution that seamlessly integrates with CARUSO’s connected car data platform.

Vandy enables fleet operators to:

• Centralize vehicle data across different brands and models

• Automate maintenance scheduling based on real-time usage and diagnostics

• Receive actionable alerts and insights to reduce downtime and operating costs

• Ensure compliance and safety through proactive monitoring

By integrating with CARUSO’s standardized data API, Vandy eliminates data silos and makes cross-brand fleet monitoring easy, scalable, and efficient.

🔗 Discover more about how Vandy is changing fleet management:

📈 The Aftermarket is Going Digital—Don’t Get Left Behind

As we saw clearly at Motortec 2025, the automotive aftermarket is in the middle of a major transformation. Software-defined vehicles (SDVs), electric mobility, and AI-powered services are rewriting the rules for workshops, parts suppliers, and service networks.

What’s fueling this change? Vehicle data.

But while the technology is here, many aftermarket businesses still struggle with fragmented access, brand-specific systems, and a lack of standards. That’s exactly what CARUSO solves. We bridge the gap between OEM data and independent service providers, ensuring secure, GDPR-compliant, and easy-to-integrate access to live vehicle data.

Whether you’re a fleet operator, workshop software provider, telematics service, or automotive innovator, now is the time to embrace data-driven mobility solutions.

🚀 Join the Connected Future with CARUSO

We’re proud to be working alongside forward-thinking companies like ZF, Vandy, and many others to build a smarter, more connected, and more collaborative aftermarket. Motortec 2025 was a great reminder of the momentum building around data access and the huge opportunities ahead.

If you’re interested in learning how CARUSO can help your business harness the power of connected vehicle data, we’d love to hear from you. Let’s shape the future of the software-defined aftermarket—together.

👉 Contact us to explore integration opportunities, pilot projects, and partnership options.